We start by getting to know the target audiences of our client partners. We listen to what they tell us about themselves—their values, motivations and challenges—to develop empathy that will translate to a mutually beneficial communications approach where all parties are being heard and spoken to in a way that will help to advance client goals.

Our process relies on research to identify the most effective story-driven communications strategy that will advance our client partner’s goals as well as ensure stakeholder buy-in. Research is part of how we identify organizational goals and audiences as well as understanding who the key stakeholders are who will support the work. Strategic communications planning enables us to create an authentic and powerful brand or narrative framework and communications action plan for our clients.

We believe that storytelling is one of the most powerful tools for shaping the world we want to live in. By listening and capturing the most compelling and authentic stories of our client partners, we elevate brands and campaigns that inspire and move audiences into action. We work with clients to integrate storytelling into their work as a tool for getting the results they are after. We take an ethical and decolonized approach to storytelling to ensure individual, organizational and community voices are heard and respected in the process.

We have background and expertise partnering with the communities where our clients work to advance equity and justice. Our experience as independent consultants includes running narrative power-building cohorts for grantee partners of Color Congress, Borealis Philanthropies, and the American Public Health Association; serving as the strategic communications backbone for Movement for Black Lives during the 2020 uprising; and managing branding and website development processes for several organizations.

Amplify Resonance was born in Brooklyn, New York, in February 2017. We, Debi and Naomi, spent the afternoon at a movie theatre watching the movie Moonlight and later attending a protest organized by Yemeni bodega owners against the Muslim Ban.

That was the day it clicked for us.

Warming up at a bar that evening, we decided to start what would become Amplify Resonance. It wasn’t a long or deliberate conversation, it just happened organically with little fanfare. The power and connection we felt on the streets that day protesting with New Yorkers, and the immersive storytelling we experienced watching that beautiful film gave us the perfect backdrop and inspiration for this work we’ve been honored to do now for nearly a decade.